Pouyan
Hassanzadeh
Product Designer • Frontend Engineer
Designing and building web products end-to-end
Experienced with complex web products, internal and customer-facing
Pouyan
Hassanzadeh
Product Designer • Frontend Engineer

I’m a product designer who can also ship frontend. I work best in cross-functional teams where design and engineering move together, and where clarity matters more than big presentations. Most of my recent work has been on complex web products, both internal tools and customer-facing flows, with focus on onboarding, reusable UI patterns, and quality that holds up in production.
What I do
I take messy problems and turn them into shippable interfaces. That usually means mapping flows, prototyping, writing clear acceptance criteria with engineering, and staying close through build so the result matches the intent. When it helps, I also implement small parts in React/Next.js to reduce handoff and keep momentum.
What I’ve worked on
In the last years I worked at IndyKite in Oslo on an identity and authorization platform for enterprise customers. I started as the first product designer, helped shape and ship IndyKite Hub, and built a design system used across squads. Later I moved into a hands-on IC setup and designed and built internal tools, including IndyRadar, a live-ops dashboard used by management and engineering to spot issues early and respond faster. Before that, I worked on mobile and cross-device products, including native iOS/Android apps and web experiences for consumer-facing brands.
A few things I’ve shipped
- 2021 - 2024: IndyKite Hub onboarding
Turned enterprise setup into one guided flow. - 2021 - 2024: Tyr design system
Built tokens, components, and docs used by 3 squads; fewer UI issues reached QA. - 2024 - 2025: IndyRadar live-ops dashboard
Designed the UX and shipped the UI in Next.js/TypeScript; faster triage. - 2020 - 2021: LifeBonder mobile + responsive web
Shipped onboarding flows and tightened them through targeted usability tests. - 2020: go-e iOS/Android/iPad
Mapped EV-charger journeys and delivered a cross-device UI kit.